A device with a long history
Since 1954, bamix® has revolutionized kitchens all over the world. Our immersion blenders, invented in Switzerland, combine precision, durability, and timeless design - built to last for generations.
Craftsmanship since 1954
Since 1954, bamix® of Switzerland has been a prime example of artisanal perfection. Every immersion blender reflects a heritage of meticulous Swiss craftsmanship. The brand's unwavering commitment to quality ensures that each product is not only durable but also functions with exceptional precision. With employees at the helm, bamix® channels decades of experience into every creation, ensuring that each blender is a testament to the enduring value of human skill. This legacy of craftsmanship is evident in the superior durability and performance of bamix® products, which have become a staple in kitchens around the world. By adhering to sustainable production processes, bamix® has consistently implemented eco-friendly methods while continuing to advance the art of hand-mixing. The result is a collection of irreplaceable kitchen appliances that are not merely tools, but heirlooms that embody a time-honored tradition of Swiss manufacturing.
Product DNA
Quality and durability
Our products are 100% manufactured in Switzerland. We ensure that our suppliers are based in Switzerland and that we keep our supply chains as short as possible. Our products are handcrafted in our factory and undergo multiple quality control steps; we guarantee durability as well as sustainable and resource-efficient production.
Power, precision and performance
The core of every bamix® is its AC motor. It is highly efficient, unique, and exceptionally powerful. That is why we are the preferred food processor for professionals and chefs. We offer a lifetime warranty on our AC motor, which we develop and manufacture ourselves.
Versatility in application
bamix® is not just an immersion blender, it is the smallest food processor in the world. Thanks to its various attachments and tools, it can be used for almost any kitchen task. With a multitude of recipes and applications from all over the world, we inspire our customers with new ideas. We enjoy a large fan base and connect them globally to ensure that our bamix® family continues to grow.
Swiss-made
bamix® of Switzerland takes pride in its artisanal "manufactory," which crafts every immersion blender by hand in Switzerland to ensure exceptional quality. Through traditional craftsmanship, bamix® of Switzerland guarantees long-lasting and powerful products that reflect its rich heritage and meticulous Swiss precision.
1950
Roger Perrinjaquet invents the bamix®
A Swiss man, Monsieur Roger Perrinjaquet, invents a new type of appliance, which is patented on March 6, 1950, as an "appareil ménager portatif" - "portable kitchen appliance." The patent specification describes the world's first hand blender. The new blender is given the name "bamix®," an abbreviation of the French "battre et mixer" (to beat and mix).
1953
bamix® is patented. Werner Spingler and Josef Gschwend found the company ESGE AG, Germany.
On January 31, the patent is registered. Mr. Gschwend and Mr. Spingler found the company ESGE in Germany (the name is based on the initials of the two gentlemen, namely "S" and "G" (pronounced 'ES' and 'GE'). Starting with 7 employees, they manufacture bicycle stands, saws, and small electric motors.
1960
Founding of the production company ESGE AG in Mettlen TG, Switzerland
In November 1960, another production company, ESGE AG, Elektrogerätefabrik, was founded. For this purpose, a former textile factory dating back to 1906 was acquired in Mettlen, Switzerland, where daily production of 250 units commenced over the course of 1961.
1961
Redesign by Acton Bjorn and Count Sigvard Bernadotte
Dutch and Belgian employees regularly exhibit at trade fairs in England, which is soon to become the most important sales market for bamix®. Demand is so high that it is leading to delivery delays. The housing of the bamix® M60 (60 watts) is redesigned by Acton Bjorn from Denmark and Count Sigvard Bernadotte from Sweden. The result of their work was the M100 model, for which ergonomics were already a high priority at the time. Even 50 years later, this design is still easily recognizable, despite many detailed changes and technical improvements.
1964
Sale of ESGE AG to General Electric, USA
Mr. Gschwend and Mr. Spingler are selling their company to the largest American electrical corporation, "General Electric." The Americans attempted to turn the flagging conglomerate around and very quickly reduced the number of production companies, of which only the sites in Mettlen/Switzerland and Neuffen/Germany remained.
1977
Market entry in Australia, establishment of bamix® Australia Ltd.
In August 1977, ESGE took part in the trade fair in Melbourne (Australia). This first trade fair outside of Europe was such a resounding success (with almost 1,000 bamix® units sold) that further units had to be flown in during the fair. As a logical consequence, the new representative founded the company bamix® Australia Ltd. and bamix® soon became one of the best-known brands in Australia.
1986
Premiere of the bamix® Processor
This year, the bamix® Processor is being introduced. With this additional appliance, you can finely grind and chop not only dry, but also moist food.
1991
Introduction of the 5 cm longer bamix® Gastro
Various professional chefs have asked us to produce a bamix® that is "just 5 centimeters longer." After many practical tests in hotel kitchens, we are launching the "bamix® GASTRO" this year and are surprised ourselves by the success of this professional appliance in the years that follow.
2002
Thanks to the new SliceSy®, the bamix® slices and grates.
For decades, we had to say "the bamix® can do everything except grate and slice". Now - after 3 years of intensive development and extensive testing - a new accessory is coming onto the market. The new "SliceSy®" does this work perfectly. Just like the bamix®, it is small, handy, easy to use and easy to clean. Another milestone in the success story of the bamix®.
2009
Special Edition with Gordon Ramsay
In 2009, bamix® was proud to launch a special edition of its immersion blender in collaboration with world-renowned chef Gordon Ramsay. This partnership combined the expertise of a global culinary icon with Swiss precision engineering. Ramsay's passion for performance and durability was a perfect match for the bamix® philosophy. The result was a unique edition that quickly became a favorite among both professional and home chefs.
2015
Inauguration of the new building in Mettlen for the Swiss sales company and the bamix® shop.
The new building in Mettlen for the administration and logistics of the Swiss distribution company has been completed. It serves to optimize communication and the exchange of experience. At the same time, the bamix® shop is being opened.
2019
In collaboration with world-famous celebrity chef Jamie Oliver
In collaboration with world-famous celebrity chef Jamie Oliver, the exclusive bamix® Jamie Oliver set is being launched with special recipes created by Jamie Oliver, accompanied by videos of the celebrity chef on various social media channels.
2022
Market launch of the new bamix® cordless
After many years of intensive development and testing, the newest member of the bamix® family has been born. The cordless bamix® meets the highest quality requirements and is being launched in BASIC, PLUS with higher performance, and PRO versions for the professional Horeca sector.
2024
bamix® is celebrating its 70th anniversary
In 2024, bamix® proudly celebrates 70 years of innovation, Swiss craftsmanship, and culinary excellence. To mark this milestone, two exclusive anniversary colors have been introduced.
